Our Story

How We Started
Dearbhaile Burke always had a "Passion for Fashion" and took over Dakota in 2009 on Midleton's Main Street. She has grown the business over the last 15 years and since then and thrives on the hustle and bustle of a busy store and the personal relationship she has with her customers.
Catering from your casual everyday outfits or getting ready for your girls night, Dakota has always strived to find you your perfect outfit having you feeling your best! Dearbh and staff are on a mission to have you looking your best and finding something to bring out your inner sparkle all year round.
"Customers will often ring me up and just ask what I might have in stock that suits them. They love that I understand their personal style and how I can really help them find that perfect outfit!"